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France
March 2013

A Bouquet of Roses: Verallia's stunning bottles

Designed by Mélitine Courvoisier, a student at the Ecole Boulle, the “Soirée A Rosé” bottle was manufactured by Verallia for Gérard Bertrand, a major producer of Languedoc-Roussillon wines. A look back on this success story.

In 2010, Mélitine Courvoisier, a student at the Ecole Boulle, is discovered by the design contest organized by Verallia France. Her project, entitled “Soirée A Rosé", is a bottle with a rose-shaped base. “I designed my project after the Oiry plant visit. The “gob", also known as the drop of melted glass, falls in one direction before being returned for blowing”, explains Mélitine Courvoisier.

The young student designed a very differentiating bottle that redefines the rules of seduction: “Wine is more often offered as a present to men, and flowers to women. I combined these two aspects, turned the bottle over and the idea was there!”. After winning over members of the jury and Verallia, this bottle seduced Gérard Bertrand, Languedoc-Roussillon wine owner. The latter decided to associate this bottle to his new range of “Côte des Roses” wines that pays tribute to the Mediterranean coast. The “Côte des Roses” wine is available in the rose's natural colors (red, rosé, white). Manufactured by Verallia in its Cognac-Châteaubernard site, more than 350,000 bottles have been sold to date.

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